Cold press juicing is something you’ve probably heard about a
lot, but few people actually understand what it means!
Basically, when you use a normal juicer at a high temperature, a lot of the
micronutrients and good stuff is removed. Cold press juicing uses a method that
doesn’t pasteurize the juice, keeping all the nutrients and antioxidants intact.
Cold press juicing in large quantities is made with a
hydraulic press, which puts thousands and thousands of pounds of pressure to
crush the fruit, veggies, or nuts, and get the maximum quantity of liquid out
without any wastage. Buying cold pressed juice at a store can be difficult, as
real cold pressed juice has a short shelf-life and can have a high price tag.
Luckily, nowadays you can get a cold pressed juicer at home!
We all know that fruits and veggies are full of great stuff -
antioxidants, flavonoids, vitamins and minerals. All the things that keep us
healthy. Normally, to get the best of these you have to eat them raw (or for
some veggies, steaming is the better option). Using a cold press juicer you
maintain all of the nutrients that would normally be neutralised through heat
and pasteurisation, so you can get a huge boost of all the goodness in a
convenient (and tasty) juice. Think about the benefit of eating a huge portion
of kale, spinach, or carrots. Then imagine how much easier it is to distil that
into a beverage!
Finally, when you eat vegetables or fruit, you also get a lot
of insoluble fibre. This means fibre which just passes through your body and
limits the vitamins, phytochemicals, and minerals from being fully absorbed.
With cold pressed juice, there’s less insoluble fibre, so more absorption! Read our Benefits of juicing blog post!
Put simply, because it’s
natural! When you buy juice in the store, it’s normally gone through up to six
months of processing, pasteurisation, and other treatments. That’s why it can
sit on the shelf for up to 45 days before its sell-by-date. Cold pressed is all
natural, and with that comes the natural cycle of freshness. To be fair it can
last longer than juice made in a centrifugal juicer- in-fact it can last for 72
hours!
Right now there’s not
much research that looks into the difference on health effects between cold
press and regular juicing, and part of the reason is that effective studies
take time to complete. As well as this, researching the effects of juice is
difficult because there are many other influencing factors on a person’s
health, including what they eat on a day-to-day basis, their diet, smoking, and
drinking. We’re looking forward to seeing some high quality research produced
on cold pressed juicing, and we’re sure that the results will show that the
abundance of nutrients is much more beneficial than pasteurised juices. With
extra vitamins, carotenoids, polyphenols, flavonoids, and more, it’s hard for us to think
that there is any doubt in the health benefits of cold pressed juice
We’re a fully
Australian, traditional company. We own and operate our own business, and we’re
passionate about what we do. This comes across in our product, our customer
service, and our attention to detail - even in this page, which we enjoy
writing. We do this because we love cold pressed juice and want to share it
with the world, rather than to just sell a product.
This thoughtfulness and attention to detail is what makes our juicers great.
We’re juice connoisseurs. We’ve designed an extra wide chute to put your
veggies and fruits in without chopping them up first. We’ve created a quiet,
effective, and easy to clean juicer that can even handle making other beverages
like nut milk, and even sorbet!
